Gravity is essential to life on our planet.* From our atmosphere, to our skeletal structure, to the Moon’s influence on Earth’s orbit and tides, all of them rely on the force of gravity in order to function properly.* However, the concept of defying gravity has fascinated humanity for centuries, if not millenia.* Seeing birds fly has led mankind to seek the ability to fly, defy gravity, and reach the horizon.* Thus, gravity-defiance is a common theme in a variety of advertisements.

In this post, we’ve gathered up 30 incredible gravity-defying advertisements for your viewing pleasure.* From machinery and automobile advertisements, to soft drinks and deodorant, there are a variety of cool concepts presented.