Advertisements often break the bounds of reality as a method of expressing an idea, concept or feeling about a given product or service. *Additionally, it’s a great way to get the viewer to remember the ad, so ad agencies often incorporate reality-bending concepts into their works. *One of the most popular methods is by defying gravity. *Gravity is one of the most important forces in the universe, but humanity has long dreamed of being able to overcome it and soar like birds.

Here are some gravity-defying advertisements.






























































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