Advertising is one of the few industries that is not afraid to push the boundaries of acceptability, and is not afraid to offend in order to convey a message.* In particular, campaigns against cigarette smoking, domestic violence, alcohol and substance abuse, human rights violations and campaigns for nature preservation often push the boundaries using extreme, and sometimes shocking interpretations of the message they are looking to convey.

In this post, we’ve gathered up 60+ extreme advertisements that push the boundaries of advertising and also are likely to push buttons of various demographics, whether in a positive or a negative way.* These advertisements demonstrate how a visually effective campaign can easily bring a call to action.